Founded in March 2000, the Banque Populaire Foundation for Micro-Credit, also known as Attawfiq Micro-Finance, represents a civic response from the Banque Populaire Group, contributing effectively, alongside the State and other non-governmental organizations (NGOs), to the national effort in the fight against poverty and unemployment and to the promotion of employment.
Among the leaders in the microfinance landscape, Attawfiq enjoys international recognition thanks to its model and expertise, which are acknowledged globally.
The Foundation's approach combines proximity, financing, support, training, and monitoring of micro-entrepreneurs in one unified process.
Its social objective is essentially to:
- Promote wealth creation through the financing of Income Generating Activities.
- Distribute microcredits, allowing economically disadvantaged people to create or expand their own production or service business and ensure their economic integration.
- Carry out all related operations for its clients in connection with granting microcredits, particularly training, advice, and technical assistance.
Its financial inclusion program primarily aims to:
- Modernize the production tools of micro-enterprises.
- Facilitate their gradual transition from the informal sector to the formal economy.
- Bank the financial transactions of these enterprises.
- Promote financial education for micro-entrepreneurs.
The Attawfiq Micro-Finance Foundation deploys its services through lightweight structures with simple, flexible procedures tailored to the specific needs of its clientele. The branch, located where the target population lives and works, is the Foundation's basic structure. Equipped with appropriate resources, it has management autonomy in terms of credit and client monitoring to respond promptly to loan requests.
The "development agents" are the primary asset of the Foundation. Highly involved and deeply connected to the socio-cultural environment of their clients, they serve as credit agents, trainers, assistants, and collectors. Through this versatility, they provide daily and almost personalized follow-up for each client. Their commitment to the economic integration of their underprivileged fellow citizens gives particular meaning to the work of the Attawfiq Micro-Finance Foundation.
Based on the principles that have made the most successful microcredit experiences, Attawfiq Micro-Finance quickly rose to a leading position in the current national microfinance community, thus becoming a reference in this field.
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